Breadsticks Archives - The Fine Food Magazine

Filema – A newcomer with great ideas and vision

Delisophy Team — Fri, 17 Sep 2021 08:50:48 +0000

Start-up food makers and newcomer brands are shaking up the food industry thanks to their close relationship with rapidly emerging consumer demands. Multinational giants are steadily losing ground to smaller brands, as people are seeking out products they view as authentic. The story behind a product is also rising in importance.

Tell your story

Technology plays a vital role in spurring a fundamental shift on how consumers interact with the brands they support and trust, as well as lowering barriers of entry to the global market for start-ups. Transparency and authenticity have gone mainstream. People nowadays want to stay informed on the food they consume, where it’s from, how it’s made.

Consumers today are always online, demanding sophisticated flavours from all over the world, changing how people shop, as well as supermarket ranging and procurement strategies. “Ethnic” food is now global food. People expect food and flavor options that draw inspiration from cultures and culinary traditions around the world.

Taste and nutrition

Consumers no longer expect a trade-off between taste and nutrition. Products must meet high sensory expectations, while always taking health and nutrition into account. No wonder then that “no added sugar” labels are making a comeback, as people are starting to pay close attention to their sugar intake.

Consumer packaged goods for snacking are entering a new stage as “family” suggestions, driven by demand from millennial consumers in particular, who are looking for fresh, nutritious options for themselves and the childrens’ snacks. This trend is reflected in the changing layout of grocery stores, with retailers dedicating more space to packaged fresh and/or traditional snacks.

High expectations

That is what a newly-founded Greek company brings to the table. “Filema”, which is Greek for “a treat given out of love”, is a company established in early 2019 in Athens, that sets its own bar too high: “We are here to make and offer extraordinary products. We are continually concentrating on innovating […] We believe that we need to own and create the best product so as to participate in markets where we can make a huge contribution”. That bold claim seems to have resonated with consumers beyond Greek borders, as in the few months of its existence “Filema” goods, mainly breadsticks and honey bars, are already reaching european markets.

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Filema – Wholegrain Means Healthy Food

Delisophy Team — Wed, 22 Apr 2020 12:26:48 +0000

Bread sticks, even if they are fresh and crispy, made from the best Greek wholegrain wheat flour, are nowhere near a novelty product. So, what is it that could make such a product from a newly-founded company in Athens stand out? Let’s hear what people at “Filema” have to say about it: “Here at Filema Goods, innovation is our business. We want to make a huge impact and leave the world a better place than we found it, thus we tailor our approach to each market in order to reflect the needs of the community by offering them the best quality on our products including the innovaton of the wet wipe”. What they are referring to is that all snacks’ packaging includes a wet wipe for usage before and after the meal. This way, you can enjoy a homemade snack of premium quality and carefully selected raw materials, processed with the utmost care, care-free.

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Filema – Snacks Should Not Be Boring

Delisophy Team — Wed, 04 Dec 2019 08:00:03 +0000

Bread sticks are commonly served with soups, as part of the bread basket. In fine dining, bread sticks are served with tossed salads, spaghetti etc. Snacks should not be boring. They can also be combined with ingredients like Prosciutto to form classical starters. They are often offered at wine tasting sessions to cleanse the palate in between tasting wines. But what about flavoured bread sticks, especially with cranberry? “Filema Breadsticks Cranberry” is a Greek product aiming to elevate a usually blunt taste by combining salty and sweet flavor, while taking advantage of the superfoods’ high nutritions. Filema cranberries are everpresent nowadays as a healthy option, due to their high nutrient and antioxidant content and low calorie count. Premium patented packaging of the product includes wet wipe for usage before and after the meal.

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